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MILAN, ITALY, OCTOBER 20, 2025: Logo of Winter Olympics Game 2026 in Milano and Cortina, Italy. White background, macro and detail
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Europe
Time to read: 4 min
Samsung VP says Olympic sponsorship must reflect how fans follow athletes, not events
January 15, 2026
Partnership playbook logo
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Latest News
Time to read: 6 min
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
December 3, 2025
The esports report image.
BREAKING
Esports
Time to read: 4 min
The esports report - G2 raises significant sum in latest funding round
March 20, 2025
credit: hyotographics / Shutterstock.com
BREAKING
Asia
Time to read: 2 min
Saudi Pro League extends Samsung deal until end of 2024/25 season
February 19, 2025
credit: world_pictures/Shutterstock
BREAKING
Golf
Time to read: 2 min
Samsung to play integral role in TGL’s goal of ‘redefining golf’
December 10, 2024
The esports report image.
BREAKING
Esports
Time to read: 5 min
The esports report - New chapter for Saudi Esports 
October 17, 2024
La Liga logo on a sign on a football pitch.
BREAKING
Europe
Time to read: 2 min
Spain’s LaLiga enlists Samsung to step up US efforts
July 3, 2024
Logo of Euro 2024 in Germany. Detail at Official Adidas soccer ball Fussballliebe for Euro 2024 placed on green grass.
BREAKING
Data
Time to read: 2 min
Research finds consumer disconnect for Euro 2024 sponsors
June 10, 2024
BREAKING
Partners
Time to read: 2 min
Samsung pens first UK esports sponsorship with Guild
June 21, 2021
BREAKING
Media Rights
Time to read: 3 min
UFC strikes deal with Migu to strengthen Chinese market status
February 24, 2021
BREAKING
Sponsorship
Time to read: 2 min
Skoda gains regional exposure with lucrative Chennai Super Kings deal
February 4, 2021
BREAKING
Esports
Time to read: 5 min
The esports report: Redragon seeks Flamengo equity whilst Post Malone becomes Envy Gaming co-owner
September 2, 2020
BREAKING
Fan Engagement
Time to read: 2 min
La Liga launches in-house musical and football festival
March 24, 2020
BREAKING
Media Rights
Time to read: 2 min
The NBA debuts 5G streaming with Samsung
July 15, 2019
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Manchester City’s ‘irrefutable evidence’ to be revealed in appeal
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
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LIV Golf accuses DP World Tour of interference over player ban
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CONMEBOL swaps betting ads in Brazilian broadcasts after ban
7
Netflix secures Spanish rights to the 2030 World Cup
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026